Looks like two big names in fashion, Bulgari and Lanvin, were thinking along similar lines when they cast their new ad campaigns.
Bulgari went for the ever-beautiful Isabella Rossellini, who recently celebrated her 60th birthday (she famously and very abrubtly got fired from being the face of Lancome at age 43). The woman is resistant to age, as you can see from the above ad, and I love how it caters and appeals to women of many different ages.
Do you think she is a better fit than 14-year-old Hailee Stenfield for a very expensive designer bag ad? I know Miu Miu has a very different market, but still, I'd much prefer to be enticed by Isabella. It's about the mystery behind the woman that's intruiging, and I'm afraid 14-year-olds aren't very mysterious.
Lanvin, meanwhile, has caused quite a stir with their use of no models at all for their Fall 2012 campaign, choosing instead to engage very fashionable real women, aged 18-82! Some have previously been featured on style blogs in street fashion shots, and it's a race to find out who the rest of them are.
This striking 82-year-old, Jacqueline "Tajah" Murdock, was apparently once "a showgirl at the Apollo", while the woman below, 62-year-old Tziporah Saloman is also featured on the street style blog Advanced Style (a blog which features stylish older women apparently) and in the founder, Ari Seth Cohen's book.
What do you think of the real people approach? Who would you prefer to see in your ad campaigns?
