Well, what would you do with the world's most decorated swimmer?
Louis Vuitton cleverly places him in his natural habitat with a crumpled LV bag by the bath.
Whoever shot this is genius. And how good is Michael Phelps? To come back to his THIRD Olympics and win all those medals is superhuman.
No wonder LV signed him.
For his second ad, LV has him with the OTHER most decorated Olympian of all time (whom he overtook with his 19 medals at this Olympics), Soviet gymnast Larissa Latynina. Don't you just love it when fashion gets into sport?