New Zealand-born, Australian-based designer Amy Kaehne's eponymous label already has the fashion crowd talking, with Vogue dubbing it as “one to watch”. The collection has an effortless, organic feel - natural and lightweight fabrics in earthy, neutral tones. Think slouched sophisticated pants; flowing, printed dresses; and oversized linen jackets. We caught up with Amy to talk vintage style inspirations and what we can expect from the label in the future.
How would you describe your personal style? Relaxed and uncomplicated.
Do you remember the first piece you ever sewed? Scarf tops in the 90s – I would buy vintage scarves and turn them into tops.
What films and books inspire you? I love 60s movies like La Chamade and The Thomas Crown Affair (the original). I love authors from the 1950s/60s, such as Jack Kerouac, Charles Burkowsk and John Fante. They really spoke about seeking change in society at that time, and also wrote about things that were frowned upon in the stuffy conservative 1950s.
What items do you wear to death? Golden Goose desert boots, cotton knitwear and relaxed cotton drill trousers.
What's your all-time fave blog? http://www.dejeunesgensmodernes.com.
Describe the girl you design for... Relaxed, confident and loves textures and natural fibres that have a feminine unstructured element about them.
What are your favourite pieces from your latest collection, ‘Golden Hands’? The Golden Hands maxi dress, Golden Hands cotton drill trousers, Silk hand-knit singlet, and Pleat Knit cardi.
What are some other brands you admire? I admire local labels like Benah and bassike.
Who is your muse? I tend to change my muse every season. They are usually poets, authors or muses in some other way not relating to fashion.
What are your dreams for the label? I am interested in gaining some international exposure, especially in Europe, and building the brand in that way. I want my label to grow in a relaxed organic way, so that it still remains something that I enjoy - not necessarily a job, more of a creative outlet.