Sweden is home to many cool things – IKEA, H&M, Alexander Skarsgard and IM FANCY style blogger, Fanny Lyckman. Based in Stockholm, Fanny has sprung to prominence with her raw, on-trend style. Her wardrobe staples include Jeffery Campbell booties, chunky rings and layers and layers of silver chains. Fanny styles her own shoots and has her hot-as photog boyfriend capture them (we wish he would turn the camera on himself more often!).

Why did you initially decide to start a blog? I love clothes and fashion - and I enjoy standing in front of the camera!

What is the story behind your blog's title? Fancy was sort of my nickname in school, and i am fancy so it fits! Haha.

What are your favourite blogs? Fashiontoast, Wildfox, Oracle fox and Vintage Virgin.

Any advice for readers looking to launch their own blog? Simple - be unique.

What do you do when you're not blogging? I'm working as a store manager and a freelance stylist.

How would you describe your style? I have so many styles! A city chic with a bohemic twist.

What are some of your fave labels? The Swedish brand Acne is amazing. Isabelle Marant, Alexander Wang and Balenciaga are all my favourites at the moment as well.

What trend from the past would you like to make a comeback? Maybe the Buffalo-shoe but in some upgraded version with higher platforms and a lot of different prints. That would be awesome.