Oracle Fox is the brainchild of Amanda Shadforth. Hailing from the Sunshine Coast, she turns surfer girl into a fashion muse, creating shoots inspired by her love for boho and rock ‘n’ roll. Her blog showcases her amazing wardrobe and documents her girl-crushes on Isabel Lucas and Abbey-Lee Kershaw! There are also sections dedicated to her DIY projects and adventures abroad. Our favourite post is on her gorgeous wedding in Bali, in which she wears the most beautiful Sass & Bide dress made of rope and shells. We die!
Why did you initially decide to start a blog? As an artist, I was always on the hunt for inspiring images for my art projects which I used to squirrel away in various notebooks and computer files. I started Oracle Fox in August 2010 as a means of artistic expression. It also allowed me to share some of my interesting finds with others, at the same time making my own artistic processes more interactive.
What is the story behind your blog's title? Can’t let the fox out the bag - it’s a secret!
If your blog had a mission statement, what would it be? Post what you love, love what you do, and be true to yourself. Only endorse products that you would wear and enjoy yourself. Be selective, you can’t say yes to everything or you will lose yourself and your creativity. Be true to your readers and always be humble.
Have you ever been recognised or stopped by a fan of your blog? Yes! I am known locally for my artwork and my blog. Although we don’t share the same status as overseas bloggers, it is always a very humbling experience.
Describe your personal style… My personal style is always changing and evolving, I love the experimental side of fashion. I try not to lock myself in to any particular genre - as an artist I enjoy and embrace change, and I am always inspired by both the new and the old. Fashion and personal style for me is about being confident to wear whatever you like. In saying that, I describe my current style as relaxed and contemporary with an eclectic undertone.
Were you always playing dress-ups as a kid? I was actually a bit of a tomboy, but yes, I did love hiding in Mum’s closet and dressing up in her clothes! The high heels were always a challenge. All that practice has definitely paid off now!!!
What is your favourite item of clothing right now? Right now I love my oversized black sun visor. It reminds me a little bit of the ones that I saw on the Balenciaga catwalk this season.
Do you have any style rules? Last year, before I left the house I would always add one more thing! This year, as Madame Coco Chanel would say, I take one thing off.
Your style is very eclectic. Do you have any off-the-beaten-path shopping spots you love? I love exploring weekend markets, both close to my home, interstate and overseas. I also enjoy wandering down little alley ways and stumbling across random boutiques.
